Our Legacy

“Innovate Your World”

From a humble beginning in 2000, CHL has established its name based on good pricing and high quality craftwork through the past three decades. Under the leadership of Mr. Law Chin Hooi, DJN (founder and CEO), CHL has steadily grow and rose through the ranks to arrive to its position today as one of the leaders in gold jewellery manufacturing in Malaysia.

CHL Innovation Industries Sdn. Bhd. and CHL Jewelleries Marketing Sdn. Bhd. were established in the year2000 and 2012, jointly founded by Mr. Law Chin Hooi and Madam Ho Sheue Ping. Both companies claim their reputation in designing, manufacturing and wholesaling high quality 14K, 18k, 21k and 22k gold jewelleries for both domestic and international market, with a sense of timeless elegance. Currently, we supply our gold jewelleries to countries such as UAE (Dubai), Singapore, Turkey, Australia and others.

The new factory is now under construction, and it is a big leap in expansion for CHL once we move to the new site. This is due to the high volume of sales and the CHL has look for ways to cater to the overwhelming sales (domestically and internationally).

Our Founder & CEO, Mr. Law has over 30 years of experience in gold jewelleries industry; local and export markets. Mr. Law hold on to his belief in providing high quality and affordable gold jewellery to our customers. He always emphasizes the importance of developing and fortifying the company’s brand, market and product positioning as utmost important for CHL’s current and future development as a market leader in Malaysia.

With high end machineries and a strong team of gold crafters and skilled workers, CHL is able to produce a wide range of gold jewelleries; necklaces, bracelets, pendants, rings, earrings and bangles that includes special custom-made designs.

CHL will continue to strengthen professionalism and corporate processes and leverage on strategic-level business plans, diversify its development and product line and integrate resources for processes efficiency to enhance customer’s confidence in CHL’s end products that are high quality, affordable and elegantly timeless.